The series has been created and developed to specifically appeal to preschool children. Raggs focuses on themes and situations that will resonate with a preschool audience including the following:

	The series follows five young dogs that live together in a home environment. They are like any group of young friends learning to develop positive relationships with each other.
	The day-to-day life of the dogs (characters) reflects that of a preschool child. Every episode includes exploring, discovering, problem solving and learning through play which is in keeping with the preschooler’s world.
	Helping around the house including regular simple chores (i.e. packing up) reinforce that our characters are just like other little children who like to help at home.
	Expressive movement is both vital to and loved by preschoolers whether it be through dancing or role-playing. The series includes both.
	Preschoolers love to laugh at funny visual situations. Raggs characters reflect this, they too love to laugh and there is a significant amount of humour through the stories and segments.
	Raggs reflects the importance of family/friends to preschoolers. While the dogs aren't necessarily related, they act very much like siblings and they love and care for each other.